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During the COVID-19 lockdown, I identified a surge in demand for competive EU Overwatch tournaments and online entertainment in general. I used my network within the Esports Industry (players, team owners, league admins etc) to position myself favourably. I launched two flagship events to grow my online community, boost Twitch viewership and attract sponsorship interest.
The events were
organised and
streamed by myself
The head of the
Esports and Gaming
society at University of
Northampton joined me
to commentate
These back-to-back events more than doubled player participation month-over-month, tripled our Discord community, and quintupled average Twitch viewership.
Key Metrics:
-
January Jamboree: 110 players, 50 live viewers
-
February Fiesta: 280 players, 100 live viewers
-
Discord growth: +150 members following the events
-
Twitch average concurrent viewers: +20 (from 5 → 25)
