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Social media management and strategic planning of marketing communications to help raise brand awareness. I scheduled and create content to promoted the events directly to the target audience and engage the current audience.
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Twitter followers: 500 → 5,000 (+900%) in 6 months
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Twitch channel views: 20,000 → 60,000 total during the same period
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Largest events: over 2,000 participants across 200 teams
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Promotional reach: designed and deployed marketing communications and tournament promotions across multiple social media channels
Led the planning, coordination, and execution of multiple esports tournaments and leagues, working closely with volunteers and staff. I raised awareness acorss multiple channels and created systems that reduced friction within the customer journey.
I recruited and managed a team of 7 administrators to handle over 1,000 participants in the European league, identifying each team members' strengths and placing them in suitable roles that matched their skill sets. I delegated tasks, supervised performance, and ensured smooth communication across all levels—staff, volunteers, players, and content creators.
